Tuesday, February 9, 2010


Continuing our questions that Reference Librarians might have to answer about the Super Bowl in the future.

How many people watched the Super Bowl:
106.5 million people, which broke the previous record for a televised event in the US, held by the last episode of MASH.

How much were the commercials than ran on the Super Bowl?
$2.5 - $3 million per 30 seconds. There were 47 minutes 50 seconds of commercials during the event, so CBS earned a big chunk of change.

Which was the most popular commercial?
Winners will be posted on February 17. In the meantime, you can go there and see them all and vote for your favorites. This blogger's favorite was Google's - the first time Google advertised on TV.

What were some of the most searched for Superbowl items?
Team:  Saints
Player:  Peyton Manning, followed closely by Drew Brees
Coach: Sean Payton
Recipes: buffalo chicken dip, guacamole, 7 layer dip, and pigs in a blanket
Advertisers: Dockers and Dennys - they used free in their ads

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